Customer Marketing

Get ready to learn all about the voice of the customer, why you should own it, and six steps to build your very own voice of the customer strategy today....

Learn how to plan and conduct productive customer interviews that dig deep into motivations and pain points, and truly get people talking....

We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....

Are you tired of shouting from the rooftops about how great your local business is, but still struggling to attract new customers? More and more, people are turning to online reviews to decide where to shop, dine, and spend their hard-earned cash....

Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight....

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....

Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....

In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io, who outlines how customer marketing and product marketing go hand-in-hand....

Adam Weigand, Sr. Product Marketing Manager at Uber discusses challenges PMMs face in a growing marketplace and shares ways to build with customers in mind....

Many marketing leaders are judged entirely on their ability to drive growth in their organizations. Austin Beveridge, the "Growth guy" at Bolt, shared with us his experience and how he's applying those lessons as Head of Marketing at Arc Technologies....

Google Cloud's Head of Product Marketing, Sally Revell shares five key strategies that will take your customer obsession to the next level....

Grow your business, give your product the recognition it deserves, and increase your sales with seven new customer acquisition strategies for your 2023 plan....

Let’s take a look at why personal values are exceptionally reliable drivers of buying decisions today to strengthen brand loyalty and grow revenue....

Think marketing is all about your customers? According to Tim Parkin, marketing advisor to a portfolio of multimillion-dollar brands, you're thinking about it all wrong. Instead, you need to be looking inwards and focusing on marketing internally to get everyone engaged, motivated, and on brand....

In this episode of Product Marketing Life, Thomas and Mark discuss how critical it is to understand your customers and their unique learning needs when onboarding them to your product....