Core

When product marketing strategies flop, it’s rarely due to just one thing that went wrong. More often, it’s a bunch of miscues that see your strategy sink. Let’s break down the key mistakes that can doom even the best-intentioned product launch plans....

There were experts from a range of industries and organizations. I’ve always been keen to learn from and see tangible examples of how others put what they preach into practice....

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.  Learn more in this complete guide....

We love Product Marketing Core, we know now certified PMMs love Product Marketing Core, but we also know that sometimes, it’s nice to try before you buy. Introducing our live & online, PMMC taster session....

Watch the full recording of a Q&A session for our flagship certification, Product Marketing Certified: Core. Understand what the course is all about, what it entails, how it can propel your professional development, and more....

Join us for a live and in-person workshop on Product Marketing Certified: Core. Shape the trajectory of your career in a single day. Read more....

PMMs love Product Marketing Certified: Core, but we also know that sometimes, it’s nice to try before you buy. Introducing our free, online Q&A taster session....

Join Mari as she discusses what it takes to be a superhero product marketer and your superpowers...

We asked over 400 PMMs how they facilitate sales enablement efforts for their teams, using data gleaned from The Sales Enablement Landscape Vol 1....

Francisco Bram, Head of Global Product Marketing at Uber shared the essential hard and soft skills PMMs need to make a splash in the industry, level up, or transition in from outside roles....

How would you like to give your product or company the competitive edge? What if I said there's a way to gather accurate, fact-based data that could directly, positively affect your business performance? You’d say bring it on, right? Well, allow me to introduce the SWOT analysis!...

We created PMM Hired to provide a rich resource of information, advice and tools to help all PMMs advance in their professional lives, regardless of what stage of their career they’re currently at....

It’s become harder to generate qualified opportunities since March of this year. If you’re concerned about the performance of your go-to-market programs, read on. I’m going to describe our experience enabling go-to-market teams to improve new opportunity creation....

Market positioning is a strategic exercise we use to establish the image of a brand or product in a consumer’s mind. This is achieved through the four Ps: promotion, price, place, and product....

Generic interview advice is easy to find but getting practical advice tailored specific for product marketers is another matter. Aspiring marketing candidates looking to take that next step in their careers intrinsically understand that standing out in a job interview is critical....