B2B

Nailing B2B messaging across every stage, channel, and buyer persona takes strategic alignment across sales and marketing teams. When done right, consistent and compelling messaging becomes your competitive edge....

I'm here today to talk to you about overcoming the biggest competitor in B2B technology, which is almost always the status quo.  More importantly, I'm going to show you how to overcome it....

In this article I’m going to go over 3 B2B companies that were able to cut through the noise and become the campaign that people talk about, or in other words, that went viral. Each of these companies achieved virality in different channels: OOH (out-of-home), TV, and TikTok/Twitter....

As we prepare to say goodbye to 2022, join us as we continue our annual tradition and look forward to potential product marketing trends for the year ahead…...

PMM leader, Jeevan Patil delves into the art and science of storytelling, why it’s so powerful, and how to harness its true product marketing potential....

Storytelling’s nothing short of an art. If you’re yet to master it, here are 10 simple but seriously effective tips to help transform yours from good to great....

Product Marketing Managers (PMMs) often lead the strategy and execution of content marketing initiatives for their company. But what does a successful creative brief look like, and how can it help hone your content development process?...

Here at Product Marketing Alliance's sister company, B2B Marketing Alliance, we’ve talked at length about how important retention is to B2B brands. What are the responsibilities of a retention marketing manager, what skills should they develop, and how can they benefit your organization?...

An important question that is consistently asked within the product marketing community is, how can we improve the user experience for our target audience? In this article, we will touch on a few key points surrounding the role that messaging has on user onboarding...

In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....

Gaining new clients is only the first step to having a successful customer base. It is just as important, if not more, that you are focusing on your current customers and have strategies put in place to make them want to stay with you and continue to purchase your product/service....

There’s no need for layoffs or completely changing your department’s structure when you're trying to apply an agile marketing dynamic. You may need to train your staff in the new process of work, there's no need to retrain everyone, as we outline here....

While we can’t tell you if your job will be replaced by AI or if we will all end up in a robot apocalypse - we can tell you that yes, AI can make data analysis less tedious! So, if you’re interested in that and some other ways AI can help you out - keep reading....

An extract from The PMM Field Guide, produced by SaaS expert, Alexander Becker, and designed to explore what B2B product marketing will look like in five years....

In today’s attention economy it can be hard to cut through the noise. In his best-selling book Good to Great, Jim Collins unearths 'timeless principles' which enable some companies to radically outperform their peers....