Segmentation

In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns....

In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation....

As a product marketer, I’ve experienced this pain myself. That’s why I created a simple, easy-to-apply framework that helps businesses identify their best customers without needing expensive software or a team of data analysts....

It’s become harder to generate qualified opportunities since March of this year. If you’re concerned about the performance of your go-to-market programs, read on. I’m going to describe our experience enabling go-to-market teams to improve new opportunity creation....

I'm Joe Andrews, and I'm here to talk about how customer segmentation can help with go-to-market strategy. I'll offer my insight on what market segments to focus on to drive revenue and improve performance....