Members-only Careers Product manager vs product marketing manager: What's the difference? Like night and day, product managers and product marketers bring complementary powers to the table. PMs are the master strategists, charting the product roadmap by moonlight. PMMs are the sultry voice of the customer, marketing mavericks by daylight....
Members-only Recruitment So, you want to become a product marketing manager? You can’t begin your PMM expedition without the right knowledge. From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management....
Members-only Product marketing manager A PMM's guide to international launches | Olga Laul, Regional PMM at Google In this episode of Product Marketing Live, host Mark Assini interviews Olga Laul, a Regional Product Marketing Manager at Google. Join us as Olga draws on her experience leading regional and global product launches and shares advice for effectively launching products internationally....
Members-only Product marketing manager Product bundling strategy: The pros and cons B2B product bundling marks a wonderful opportunity to segue your business from a product-based selling approach to a solution-based selling approach. This can better mirror the demands of your customers and prospects and closely align with your target industries and customer types....
Members-only Product marketing manager Journey from technical writer to product marketing manager In this blog, Tanwistha Gope, Product Marketing Manager at Zeotap, takes you through her transformational journey of 10+ years as a technical writer in the software industry to a product marketing manager (PMM)....
Members-only Careers 23 key skills every product marketing manager needs Product marketing is a notoriously difficult discipline to define. Product marketing is deeper than ensuring a new product launches successfully, and is all about being customer-obsessed....
