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PMM Talks | Product Marketing: A year in review & salary survey first-look

PMM Talks | Salary survey first look | OnDemand

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As the world’s largest product marketing community, we’re home to many crucial conversations around the future of product marketing, the evolving PMM role, career development, hiring and much more.

Whilst many companies are still recovering in the wake of the pandemic, product marketers are more in demand than ever and the job market is hot 🔥

In this climate, PMA’s groundbreaking Salary Survey is more important than ever as PMMs from across the globe understand their worth and reach their full potential.

So, how better to wrap up another crazy year then with a year in review with a special focus on the findings of this year's Salary Survey.

But this isn’t just any old year in review.

We caught up with three of PMA’s Top 100 Influencers and used the hotly anticipated 2021 Salary Survey as a springboard to dive into some of the hottest discussion topics.

Our expert panel have shared their thoughts on:

  • What it means to be a PMA Top Product Marketing Influencer
  • The product marketing job market and global hiring landscape
  • The enduring impact of the pandemic
  • Key salary trends including location, gender and industry disparities
  • Predictions for 2022 and beyond

Tune in live, for free, or catch up with all sessions OnDemand with a PMA Membership.

This session is live and interactive so come armed with your burning questions 🔥

Meet the speakers:

Erik Mansur, VP of Product Marketing at Crayon

Erik is the VP of Product Marketing at Crayon. A storyteller throughout his career, Erik had stints in radio (as a DJ), print (as a layout guy), concerts (as a digital marketer), before spending 10 years living that #startuplife at Nanigans and WordStream.

For the past decade, Erik has worked exclusively within the digital advertising ecosystem - Google, Facebook, Twitter, Instagram, and Display. He's a seasoned public speaker, and thrives on building teams and processes to help drive business value and improve customer relationships.

David Tibbitts, Product Marketing Manager at Notion

David joined Notion in 2018 as employee #10. Today, Notion employs over 200 employees across 5 global offices, with a marketing team of 25. He started on Notion's customer support team, responding to customer queries over email and social media.

When he transferred over to the nascent marketing team a year later, the empathy he built for Notion's customers on the support team translated well into product marketing. In his current role as Core PMM, he keeps customers' pain points and challenges at the center of release communications and decision making.

Alicia Carney, Head of Product Marketing at Lune

Alicia’s a San Francisco-born and London-based product marketer with 10+ years scaling fast-paced startups across US, EU and APAC resulting in one merger, one acquisition, and one IPO. She was a top 5% performer for 3 years at Deliveroo - launching and scaling 15 technology products serving the needs of 100,000 restaurant partners and millions of consumers globally.

She's built two early stage B2B marketing teams from scratch, and is currently building Lune to help businesses build climate impact into their customer experience.

Watch OnDemand

Check out PMA’s 2020 Salary Survey.


Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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PMM Talks | Product Marketing: A year in review & salary survey first-look