Members-only Interviews Getting up to speed for customer interviews as a product marketer To truly get an accurate sense of your ideal customers, you need to go and talk to them. There’s just no getting around it, as time-consuming and logistically challenging as it may be....
Members-only Podcasts Casual chats won't cut it: How to plan productive customer interviews with Katharine Hibson Learn how to plan and conduct productive customer interviews that dig deep into motivations and pain points, and truly get people talking....
Members-only Customer Marketing Customer ratings & reviews: 7 Strategies to maximize your business's influence Are you tired of shouting from the rooftops about how great your local business is, but still struggling to attract new customers? More and more, people are turning to online reviews to decide where to shop, dine, and spend their hard-earned cash....
Members-only Podcasts Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB In this episode of Product Marketing Life host, Mark Assini, is joined by design expert Bryan Zmijewski, President and Owner of ZURB, to unpack how companies lose touch with users and provides proven tactics to close the disconnect and get closer to your customers....
