Members-only Survey State of Market Research 2023 survey Join us in lifting the lid on why and how marketing leaders across the globe are planning and conducting market research by completing our survey....
Members-only Podcasts What is message-market fit and why do product marketers need it? | Andrew Hatfield, Deepstar Strategic In this episode of Product Marketing Life, host Mark Assini is joined by Andrew Hatfield. They discuss all things message-market fit and it's important for product marketers to perfect....
Members-only Why you should build customer trust as a product marketing leader Ensuring your organization builds customer trust is one of the most important things you can do as a product marketing leader. Read more to find out how....
Members-only Podcasts Creating tangible outcomes through growth and product marketing teams | Jana Frejova, Spendesk In this episode of Product Marketing Life, host Mark Assini is joined by Spendesk's Jana Frejova to talk about the unique and dynamic relationship between growth and product marketing teams....
Members-only Should product marketers own the product map? Who should own the product roadmap? Is it product marketing, or product management? This article dives deeper into this question, getting input from product marketers around the world....
Members-only Solo Product Marketing How do solo PMMs vs PMM teams tackle GTM? In this article, we take a look at these two ways of working and try to pinpoint how they differ in the way that they carry out the GTM function....
Members-only Podcasts Leveraging podcasts to tell your company's story | Shira Atkins, Wonder Media Network In this episode of Product Marketing Life, Shira and Mark discuss how product marketers can leverage podcasts to tell their company’s stories....
Members-only Product Marketing Leadership How to build, expand, and structure your product marketing team What better way to learn how to build, expand, and structure your product marketing team than from those who have been there and done it? Learn more....
Members-only eBooks An intro to positioning [eBook] As a PMM, knowledge of positioning is vital. Download this mini eBook to get the perfect introduction to product positioning....
Members-only Certification case studies “Modern, friendly, and conducive to my schedule.” - Mike Winslow, Plivo We spoke to Mike Winslow, Product Marketing Manager at Plivo about his experience with the Product Marketing Certified: Core course we have at Product Marketing Alliance....
Members-only Product Marketing Leadership Leading your sales team to success during a product launch Enabling your sales team to get the job done is pivotal to the success of a product launch. To do this, you need to be a strong leader and focus on the needs of your sales team. Read on to find out more....
Members-only Podcasts Understanding customers' unique learning needs when onboarding | Thomas Eugene, Merydyan Technologies In this episode of Product Marketing Life, Thomas and Mark discuss how critical it is to understand your customers and their unique learning needs when onboarding them to your product....
Members-only eBooks An intro to narrative design [eBook] Download your guide and gain access to the most essential insights into building a strong narrative design strategy to help you stand out from the crowd. Learn more....
Members-only Events Join us for a three-hour Go-to-Market virtual workshop Learn how to harness the power of tools, teams, and tactics to leverage your next product launch with our three-hour go-to-market virtual workshop....
Members-only eBooks How to get into product marketing [eBook] Download this free guide and receive indispensable information on how to get into a product marketing career, whether you have similar career experience, or not....