Templates & Frameworks

The MUD framework is a strategic model that helps organizations evaluate and identify their product differentiators to gain a competitive edge in the market. It comprises: Meaningfulness, uniqueness, and defensibility....

This guide has been created to give you a taste of our flagship course with four templates to aid with some of your most important product marketing duties....

A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings....

This guide has been created to give you five templates for some of the most common and important product marketing strategies....

Share knowledge. Build recognition. This is your opportunity to share expertise with other product marketing people and elevate the product marketing role....

Analysis can give you the answers to the essential questions nipping away at the back of your mind, allowing you to not only beat the competition but also connect with your customers on a much deeper level....

It can be awkward asking those in charge to fund your career development. So, we've popped together a handy resource to allay your fears and do the hard work for you. Copy and paste this email (or download this doc), fill in the gaps, and send it to your boss....

In this article, we’ll be sharing our tips on how to confidently build a business case that gets heard....

It can be awkward asking those in charge to fund your career development. So, we've popped together a handy resource to allay your fears and do the hard work for you. Copy and paste this email (or download this doc), fill in the gaps, and send it to your boss....

Today marks the release of our freemium membership plan. Inside, you’ll find templates, frameworks, exclusive content, OnDemand presentations, and reports from the likes of Adobe, Google, IBM, LinkedIn, and Amazon......

To help you boost your credentials, we’ve popped open our PMM pantry, and cooked up a red-hot Persona Certified course, featuring 8 modules, 57 exam questions, 11 templates, snd much more....

PMM predictions for 2021 were among the offerings we brought your way last year. But before we set the ball rolling for this year, let’s see what the Slack community brought to the table as 2020 finally drew to a close....

As part of any product launch, certain things are indispensable as you and your team strive for success: customer development, positioning and messaging, internal communication, effective planning, great content, and awesome team morale....

A good persona contains valuable insights into your buyers that will help guide product development, improve marketing strategies, and inform better content. But what makes a great buyer persona?...

Product Marketing comes in different flavors. I like to think of it as a culinary experience — the same ingredients with a few secret spices can change the flavor and taste. But what are the secret ingredients in product marketing to drive product and solution adoption and industry growth?...