Metrics & OKRs

Learn why focusing on strategy over tactics is crucial for success, with insights from Jim Payne, Director of Product Marketing at Dialpad. Discover how to shift from tactical tasks to strategic impact and uncover the metrics you need to focus on....

Maximize your business growth with effective email marketing strategies. Learn how to set and track impactful OKRs in this comprehensive guide, complete with practical examples and key metrics....

Let's be honest – as product marketers, we're drowning in data. Every click, view, and interaction is quantified, creating a sea of data that we must navigate.  Amidst this data deluge, a beacon of clarity emerges: the One Metric That Matters....

Marketers are taught to measure everything. But in a world where we have data from all angles, selecting the right performance indicators is key....

Discover how to convey the value and ROI of product marketing to gain support and buy-in from key stakeholders throughout your company....

Momentive's VP of Product Marketing lifts the lid on how product marketers can use meaningful metrics to demonstrate their impact on specific business results....

Leveraging NPS helps you (A) get closer to customers (B) benchmark your business against the competition and (C) understand how your products are perceived - including deficiencies in the current setup....

In this article, we'll be diving into the realm of product marketing, examining its strategic functions, and exploring how we can leverage it to achieve OKRs....

In this blog post, I’ll guide you through the importance of total addressable market (TAM) analysis in product marketing within the healthcare software realm....

As product marketers, it’s our responsibility to bring together cross-functional teams and ensure that everyone is aligned on key metrics and goals. Without clear metrics and goals, it can be difficult to determine the success of a product launch....

OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more....

Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....

The reality of working with a team is that sometimes, despite everyone's best efforts, product marketing goals may not be achieved. This can be a daunting and disheartening experience, as when we fail to reach goals, it can seriously affect the whole organization....

Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....