Members-only Product Marketing Strategy Value marketing: How to resonate with your customers' values Value marketing is your key to standing out in a crowded market. Find out how to resonate with your customers' values, build genuine connections, and turn your brand into a top choice. This comprehensive guide shows you how to create meaningful, lasting customer relationships....
Members-only Top product marketing predictions for 2024 As we bid farewell to 2023, let's turn our gaze to the future of product marketing and explore what lies ahead in 2024....
Members-only product marketing Top 10 product marketing consultants, 2024 The demand for seasoned guidance and forward-thinking strategies has never been more palpable. That's why we've compiled the definitive list of the top 10 consultants pushing product marketing to new heights....
Members-only product marketing Top 5 product marketing coaches, 2024 We've scoured the industry's sharpest minds to bring you the top 5 product marketing coaches to watch in 2024....
Members-only Unlocking the power of event promotion videos with Vocal Video: A guide for product marketers See how Vocal Video helps product marketers make event promo videos that convert. Read this comprehensive guide for success....
Members-only Membership content Making AI your most effective colleague in product marketing Join us on a journey through the evolving landscape of product marketing with AI, guided by Cloudflare's Ben Munroe. Uncover how AI can gather insights, personalize marketing efforts, and streamline operations to revolutionize your strategies....
Members-only Podcasts How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM PMM founder, Jason Oakley, shares tactical tips on getting alignment across sales, marketing, and product to build the function from the ground up....
Members-only product launch Launching on a shoestring budget: How to get your product off the ground Facing budget cuts? Learn how to launch your product with minimal spend. This article covers innovative tools, budget-friendly strategies, and real-world tactics to achieve ambitious growth targets without breaking the bank. Perfect for startups and established companies alike....
Members-only Customer & Market Research The five steps of the consumer buying process: Explained The decision-making process works in tandem with consumer behavior, but what is consumer behavior, and more importantly, why is it applicable to businesses, as well as the consumer?...
Members-only Events The Power of Customer Insights in Product Marketing Learn how to amplify the customer voice through seamlessly gathering and leveraging customer feedback to enhance your own product marketing strategies....
Members-only Case studies “The best thing you can do to give back to the community and feel like you belong together” Mentoring is the best thing you can do to give back to the community and to feel like you belong together. I encourage everyone to have a mentor and to be a mentor for someone who is taking the same strides as you did today....
Members-only Events PMA Leadership Breakfast Briefing Request your invite to join the next PMA Leadership Breakfast Briefing - we're stopping by Austin, New York, San Francisco, and London in 2024 with a virtual edition too....
Members-only Membership content Telling stories that stick Transform your narrative skills and drive action with the power of storytelling. Learn frameworks that will help you connect deeply with your audience and influence stakeholders....
Members-only Podcasts How a Guinness World Record stunt sparked 10M app downloads, with Derek Osgood, founder of Ignition Derek Osgood, Founder of Ignition, talks us through how a creative marketing stunt involving Guinness World Records ignited growth and sparked 10 million app downloads....
Members-only win/loss Driving cross-functional improvement with win/loss analysis Explore the transformative power of a well-executed win/loss program. From integrating customer voices to balancing qualitative and quantitative data, this article offers a detailed roadmap to driving cross-functional improvement and organizational success....
