Podcasts

Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

Articles

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How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM

PMM founder, Jason Oakley, shares tactical tips on getting alignment across sales, marketing, and product to build the function from the ground up....

How a Guinness World Record stunt sparked 10M app downloads, with Derek Osgood, founder of Ignition

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Podcasts

How a Guinness World Record stunt sparked 10M app downloads, with Derek Osgood, founder of Ignition

Derek Osgood, Founder of Ignition, talks us through how a creative marketing stunt involving Guinness World Records ignited growth and sparked 10 million app downloads....

Vision selling in an AI-driven world, with Erica Dingman, Senior Product Marketing Manager at Movable Ink

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Podcasts

Vision selling in an AI-driven world, with Erica Dingman, Senior Product Marketing Manager at Movable Ink

Product selling solves direct pain points, while vision selling takes a broad, transformational approach focused on long-term strategic value....

How Xbox leveraged a bold product launch to trounce the competition, with Harvey Lee

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Podcasts

How Xbox leveraged a bold product launch to trounce the competition, with Harvey Lee

Welcome to the first episode of our brand new podcast: Product Marketing Maestros: Tales From the Front Lines! In this episode, host Nitin Kartik, Director of Product Marketing at Carbyne, speaks with the renowned product marketing maestro, Harvey Lee....

From engineering to marketing: Priya Gill's journey to strategic PMM mastery

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Podcasts

From engineering to marketing: Priya Gill's journey to strategic PMM mastery

Priya discusses how to invest your time wisely, the significance of buyer pain points, and how AI tools can augment research and content creation to enhance productivity....

The best of Product Marketing Life: Game-changing insights from 2023

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Podcasts

The best of Product Marketing Life: Game-changing insights from 2023

Explore invaluable insights, game-changing strategies, and the personal journeys of top PMMs with our 2023 Product Marketing Life highlights....

Maximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMule

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Podcasts

Maximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMule

By moving beyond the traditional reactive nature of enablement, organizations can develop sustainable, scalable strategies that truly support their sales teams in a rapidly evolving market....

From product marketer to founder: Why PMMs have an entrepreneurial edge with Tamara Grominsky, founder of PMM Camp

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Podcasts

From product marketer to founder: Why PMMs have an entrepreneurial edge with Tamara Grominsky, founder of PMM Camp

Tamara shares how her career has always embodied an entrepreneurial spirit, from partnering directly with founders during her PMM roles to recently stepping out on her own....

Casual chats won't cut it: How to plan productive customer interviews with Katharine Hibson

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Podcasts

Casual chats won't cut it: How to plan productive customer interviews with Katharine Hibson

Learn how to plan and conduct productive customer interviews that dig deep into motivations and pain points, and truly get people talking....

Lone wolf or pack mentality? The pros and cons of solo PMMing with Stuti Dutt and Kevin Chan

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Podcasts

Lone wolf or pack mentality? The pros and cons of solo PMMing with Stuti Dutt and Kevin Chan

Flying solo or running in a pack? From cross-functional relationship building to ruthlessly prioritizing with a PMM charter, we explore the realities of being a one-person product marketing army versus having an established team....

Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB

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Podcasts

Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB

In this episode of Product Marketing Life host, Mark Assini, is joined by design expert Bryan Zmijewski, President and Owner of ZURB, to unpack how companies lose touch with users and provides proven tactics to close the disconnect and get closer to your customers....

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Product Marketing Strategy

Launching a podcast: The key to boosting brand awareness

I’m Shira Atkins, the CRO and founder of Wonder Media Network, an audio-first media company, and I’m here to share my advice on podcasting for brands. I'll cover topics including How to get started with a branded podcast, how to measure success, and how to cut through the noise. Let's jump in!...

How to create a unified launch process: Insights from Crownpeak's PMM | Aline Bezerra

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Podcasts

How to create a unified launch process: Insights from Crownpeak's PMM | Aline Bezerra

Tune in to the latest episode of Product Marketing Life where host, Mark Assini, is joined by Aline Bezerra, Senior PMM at Crownpeak, to talk about creating a unified product launch process....

A PMM's guide to international launches | Olga Laul, Regional PMM at Google

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Product marketing manager

A PMM's guide to international launches | Olga Laul, Regional PMM at Google

In this episode of Product Marketing Live, host Mark Assini interviews Olga Laul, a Regional Product Marketing Manager at Google. Join us as Olga draws on her experience leading regional and global product launches and shares advice for effectively launching products internationally....

Conversational marketing for personalized experiences | Joshua Diner, Group PMM at Infobip

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Podcasts

Conversational marketing for personalized experiences | Joshua Diner, Group PMM at Infobip

This week on Product Marketing Life, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip to explore conversational marketing and communication, and how it can be leveraged to provide highly personalized experiences....

Content

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48 Hours to Lead 🎙

Join Josh Lory, Senior Director of Product Marketing at VMware and PMM influencer, and explore the minds of the most influential product marketers at the helm of the world’s best brands with the 48 Hours to Lead podcast....

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Consumer and Market Research podcast

Vincent Xu, Product Marketing Manager at Google, welcomes a string of PMM extraordinaire, to discuss a host of topics on consumer and market research, as well as tips and tricks, and best practices....

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Into the Fray - The Competitive Intelligence Podcast

Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts who've refined the craft....

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Leading the Way: The Sales Enablement Podcast

Join Marissa Gbenro, Director of Content Marketing at Highspot, and Jarod Greene, VP of Product and Customer Marketing at Highspot, as they discuss the hot topics surrounding a key product marketing function: sales enablement....

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Meet the Masters

The product marketing podcast dedicated to the core product marketing strategies to take you from novice to master....

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Meet the Masters: Go-to-Market with Yoni Solomon

Tune into our brand-new podcast series, Meet the Masters, and join host Yoni Solomon, VP of Product Marketing at Gympass to discuss all things go-to-market strategy, how to launch with precision, and much more....

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Product Marketing Careers

Join host Al Dea, Senior Product Marketing Manager at Salesforce, who is joined by special guests to discuss their PMM careers....

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Product Marketing Insider | podcast

Tune into the Product Marketing Insider Podcast, as host Lawrence Chapman focuses on a variety of product marketing topics with experts in the field....

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Product Marketing Podcasts

Whether you’re a product marketing newbie or expert, our podcasts have got something for everyone, and cover everything from ‘a day in the life of’ to topic deep dives....

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Ready, Set, Go-to-Market

Holly Watson, Senior Product Marketing Manager at Amazon Web Services, explores the intricacies of the go-to-market process with a variety of PMM experts....

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SCALE: Building, Positioning, and Scaling Tech Products in Africa

Join host Carolyne Mweberi, Senior Product Marketing Manager at Qhala, as she welcomes guests to discuss their experiences when building, positioning, and scaling tech products in the African market....

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Storyselling

Elliott Rayner, a storytelling expert, explores the skill of effective storytelling in the world of product marketing, focusing on the four key stages: the story, speaker, listener, and response....

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The Goald Standard Podcast

Tune into The Goald Standard Podcast and join host Scott Shapiro, as he shares tips on how PMMs can achieve and surpass their goals and targets....

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The Win/Loss Podcast

Hosts Scott Knudson and Trenton Romph of Clozd discuss how win/loss analysis can be used by product marketers to achieve their top goals and initiatives relating to key areas such as win rate, sales enablement, product roadmap, marketing efficiency, competitive intelligence, and churn and retention....

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To Team or Not to Team

Join host Div Manickam, Director of Product Marketing at SpotMe, as she discusses the ins and outs of how product marketers structure their respective teams at their organizations....