Messaging & Positioning

Content plays a prevalent role in the product marketing process. Not only does it answer key questions your target personas may have about your product, but it also helps you establish trust, build relationships, boost your conversion rates, and generate further leads for future campaigns....

Dive into our comprehensive guide on crafting value propositions that captivate and convert. Get expert tips on emotional appeal, simplicity, and testing from a seasoned product marketer, and raise your marketing game....

Message mapping is a strategic communication technique used by product marketers to align messaging across an organization. It involves creating a visual diagram that lays out the key messages, proof points, and supporting details that should be conveyed for a product, campaign, or initiative....

Effective product positioning is crucial for differentiating your offering and influencing purchase decisions. It establishes your product's value and gives customers a reason to choose it over alternatives....

Hey, I’m Inbar Yagur, Director of Content and Product Marketing at Lusha. I'm excited to share our recent repositioning initiative. I’ll talk about what prompted this strategy shift and walk you through a framework to use when it’s time to reposition your brand or product....

Discover why thought leadership is the key to reaching beyond technical audiences and driving Web3 product adoption....

Product-market fit is irrelevant if you don't get your messaging right. Find out how to leverage the power of message-market fit....

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.  Learn more in this complete guide....

Learn how to communicate your idea and ensure your product stands out from the crowd with Laura Foster's 8-step product naming process....

Hi, everyone! I'm Dana, part of the product marketing team at Workiva. Today, we'll be discussing five tips to take your messaging to the next level....

A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....

So many companies talk the talk, but unlike John Travolta and Samuel L Jackson, they do not walk the walk. Are they a Royale with Cheese? No, they are more like the 99c menu. Barely satisfactory when it comes to demonstrating value....

Throughout this article, I'd like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you're faced with the challenge of crafting positioning and messaging for the products that you sell....

This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice....

I'm Pedro Bojikian, and I'm super pumped to share my storytelling advice with you. I consider storytelling a big force in my career as a PMM. I love to take the stage to deliver product demos or talk about our product vision – always with a passion and curiosity for storytelling....