Product positioning

Effective product positioning is crucial for differentiating your offering and influencing purchase decisions. It establishes your product's value and gives customers a reason to choose it over alternatives....

Product positioning is a strategic exercise we use as product marketers to find a product or service’s place in the market. As part of the positioning process, PMMs often create a product marketing map - but what are they, and how can they improve your positioning strategy?...

Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive....

A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....

December 8 (9am PST | 11am CT | 12pm ET | 5pm GMT), unite with Julien Sauvage, VP of Corporate and Product Marketing at Clari, and interact, engage, and position your products with precision, with our three-hour positioning workshop....

As a PMM, knowledge of positioning is vital. Download this mini eBook to get the perfect introduction to product positioning....

Tune into our brand-new podcast series, ‘SCALE: Building, Positioning, and Scaling Tech Products in Africa’, hosted by Carolyne Mweberi, Senior Product Marketing Manager at Qhala....

Ashley Murphy, Toast's Director of Market Insights and Pricing, shared her specialist insights, including her preferred pricing strategy, the role of product marketing in the pricing process, top tips, and much more....

PMM leader, Jeevan Patil delves into the art and science of storytelling, why it’s so powerful, and how to harness its true product marketing potential....

From market research to A/B testing, such steps are vital in differentiating products from your competitors and solidifying your brand identity. But, how can you align your marketing with the principles of your brand? This is where product positioning plays a crucial role....

Nailing product positioning is a key goal for every product marketer. Find out more in this months PMM Talks....

Sign up for our Positioning Certified: Masters course to learn everything you need about successful product positioning from leading experts....

In this article, I’ll explain three of the main competitors; the hordes, the giant, and the ghost, and walk you through how to position your products or services for maximum impact, with examples from my experiences not only competing but winning....

We caught up with James Doman-Pipe, Sr. Product Marketing Manager at Remote ahead of his session on product positioning at the Product Marketing Summit happening in London on November 26th...

Acquiring and making sense of buyer insights is one of the strongest skills you bring to the table as a PMM for a new product launch....