Competitive Intelligence

Competitive differentiation involves highlighting what makes your products or services unique. This could be a special feature, exceptional customer service, or an innovative marketing approach....

Competing is tough. One lap you lead, the next you fall behind. How do you systematically beat rivals? This article chronicles Highspot's race up the competitive enablement maturity model. Read to learn how trusted intel and insights empower sales and shape executive strategies....

Jennifer Roberts, Director of Market Strategy at ServiceTitan shares her top techniques for activating competitive intelligence across an organization and turning your teams into CI power users....

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.  Learn more in this complete guide....

If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....

Want the definitive playbook on the competitive intelligence function? Want tried and true methods, templates, and frameworks you can apply to your role today? Grab your free copy of this eBook and take your competitive intelligence program from chaotic to supersonic....

Hi, my name is Sonduren, and today I'm going to talk about competitive intelligence. I'm a very competitive guy, so this is a really exciting topic for me. More than that, it’s very important to your product positioning....

In today's fast-paced business world, keeping up with your competitors is crucial for success. This is where competitive monitoring comes in....

Alex McDonnell, a PMA course instructor, won March's Expert of the Month award! Learn his insights and expertise that earned industry recognition....

What's more important, the customer or the competitor? In this article, we uncover the values of both and which is the ideal course of action. Read more....

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....

Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....

Crush your next competitive intelligence project....

As part of our research for the Competitive Intelligence Trends Report 2022, we asked respondents to reveal the following to help product marketers improve their CI programs in 2023: Competitive intelligence tips, and competitive intelligence tools....

In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....