Personas

As PMMs, we pour hours into researching and crafting personas – only for them to get left on the proverbial shelf. Igor Kranjčec, Head of Marketing at Determ, is here to change that with top tips that will empower your teams to use personas and thrive....

Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up....

Discover how to choose a persona scheme that's realistic for your organization with two real-life examples from a scale-up and start-up....

In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns....

Learn how Akeneo began its personas journey from scratch to focus on a brand-new approach that benefits the entire company and its customers....

Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....

In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....

In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation....

In this article, our CMO Bryony Pearce outlines who should be involved in the persona process and how to include them....

Learn how to build a brand persona and align it with your social campaigns in order to optimize your company's online presence....

A solid understanding of the customer personas enabled my team to create segmented programs and more tailored learning paths and user events, which provided greater value and more relevant content. I'll explain how to prioritize personas and keep them current in your business lifecycle framework....

Discover how social media is integral in helping to build and optimize your personas, and how to do so....

But it’s not always necessarily plain sailing. While designed to bring a whole host of benefits, there are times when personas fail - but when is this the case, and more importantly, why?...

In this article, I’ll talk about why personas are so important and take you through some practical steps on persona development. Even if you already have personas in place these steps are a valuable additional layer....

Personas are a fundamental part of any product marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how....