Erkki Muuga

With a background in software product management, Erkki is the founder of influno.com, a SaaS software review site that helps entrepreneurs, marketers, and sales managers.

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Value marketing: How to resonate with your customers' values

Value marketing is your key to standing out in a crowded market. Find out how to resonate with your customers' values, build genuine connections, and turn your brand into a top choice. This comprehensive guide shows you how to create meaningful, lasting customer relationships....

Competitive differentiation: How to stand out from the competition

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Competitive Intelligence

Competitive differentiation: How to stand out from the competition

Competitive differentiation involves highlighting what makes your products or services unique. This could be a special feature, exceptional customer service, or an innovative marketing approach....

Message mapping: Key benefits and how to do it right

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Messaging & Positioning

Message mapping: Key benefits and how to do it right

Message mapping is a strategic communication technique used by product marketers to align messaging across an organization. It involves creating a visual diagram that lays out the key messages, proof points, and supporting details that should be conveyed for a product, campaign, or initiative....

Customer ratings & reviews: 7 Strategies to maximize your business's influence

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Customer Marketing

Customer ratings & reviews: 7 Strategies to maximize your business's influence

Are you tired of shouting from the rooftops about how great your local business is, but still struggling to attract new customers? More and more, people are turning to online reviews to decide where to shop, dine, and spend their hard-earned cash....