win/loss

A collection of 2 posts

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Driving cross-functional improvement with win/loss analysis

Explore the transformative power of a well-executed win/loss program. From integrating customer voices to balancing qualitative and quantitative data, this article offers a detailed roadmap to driving cross-functional improvement and organizational success....

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win/loss

Everyone's a winner: Improving your win rates with stellar win/loss programs

Join us as we delve into the world of win/loss analysis. Together, we'll unravel the strategies and hurdles faced by product marketers, and reveal the power of a solid win/loss program. Discover how a simple shift in perspective can revolutionize your KPIs, from win rates to marketing efficiency....

Content

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Win/loss analysis: fueling the product marketing engine [onDemand]

We all know that saying - You win some, you lose some. The trick is to learn from both your wins and losses, so that you can win more of the ones that matter. Join this webinar as we break down everything PMMs need to know to establish, refine, and scale an effective win/loss program....