Guides

A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers....

Discover how we can help your sales reps close more deals in this complete guide....

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.  Learn more in this complete guide....

OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more....

Discover how we can help your sales reps close more deals in this complete guide....

Crush your next competitive intelligence project....

A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....

Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....

We are in a major shift in terms of how organizations think about growth. Product-led growth marks a shift not only in growth but in marketing and customer behavior too....

Everything you need to truly embody the voice of the customer....

Wanna follow in their footsteps and make the transition from your current role to a product marketing position? In this article, we’ll be focusing on essential topics relating to transitioning into a product marketing job....

Make a mark with your next round of messaging....

While we don’t have the magic formula for the perfect team structure, we do have an awesome community of product marketers who generously shared data on their team structure, average team size, and the stage of their organization....