Members-only Webinars Adapting to the new normal in product marketing [OnDemand] We’re delighted to be joined by Yoni Solomon from G2, William Chia from Gitlab and Ty Heath from LinkedIn to talk about Times of crisis & adapting to the new normal in product marketing on Wednesday, May 20th at 1900 BST....
Members-only Competitive Intelligence Battlecards for the Win [OnDemand] When it’s neck and neck between you and your competitor in the homestretch, battlecards give you the edge. There’s just one catch - your salespeople have to use them....
Members-only Kompyte Defining your go-to-market strategy [OnDemand] As a product marketer the pain of building, launching, executing, and managing products and Go-to-Market strategy can sometimes feel like you’re boiling the ocean. When determining your direction, you have to start with understanding the challenges and opportunities within the industry....
Members-only 5 competitive intelligence trends you need to know [OnDemand] Wanna improve your CI programs and surpass your market rivals? Of course you do. That's why we've created this session, just for you. Join us and Klue on November 23 as we deep-dive into our recent CI Trends report and give you all the info you need to refine your existing programs....
Members-only Calculating and increasing battlecard ROI [OnDemand] Increased win rates, larger deal sizes, and a happier, unified sales team. That’s what you dreamed of achieving with your battlecard program. But how do you know if yours is actually working? Find out on February 9th....
Members-only How to conduct market research in an economic downturn [OnDemand] From inflation to changes in spending habits, the probability of an economic downturn is all but certain. So product marketing leaders need to prepare your teams to act quickly with timely insights to make big decisions. This is where market research comes in....
Members-only How to stand out in the PMM job market [Product Marketing Certified: Core Q&A session] PMMs love Product Marketing Certified: Core, but we also know that sometimes, it’s nice to try before you buy. Introducing our free, online Q&A taster session....
Members-only Nothing “artificial” about it: How to use human intelligence to deliver true competitive advantage [OnDemand] It seems like AI's grabbing all the headlines, but have you heard of human intelligence? It remains the secret weapon to drive growth, adoption, and market share. So we're here to discuss the facets that go into conducting human intelligence, driving meaningful differentiation....
Members-only PMA webinars & live broadcasts Our mission is very simple: to promote and elevate the role of product marketing, and we do that by sharing awesome webinars. Catch up on every session right here, whenever suits you....
Members-only Product-led marketing: The strategies you need to win in a product-first world [OnDemand] Software has resulted in tech-savvy buyers with super high expectations. The companies who break through to this audience lead with their products and deliver a new style of marketing that is product first. Join this talk to learn the strategies and tools they use to do it....
Members-only Scaling video collection and creation [OnDemand] Video can be time-consuming and expensive. But with Vocal Video, not anymore. Join our session to discover how your marketing teams can use Vocal Video to scale content creation and increase conversion rates....
Members-only State of Competitive Enablement [OnDemand] Feel like you're building your competitive program in a silo? Want to know how others are approaching competitive enablement?Look no further. Join this webinar as we break down the biggest takeaways from our State of Competitive Enablement report, including the trends, priorities, and challenges....
Members-only The future of win-loss analysis [OnDemand] In a time where every deal is sacred, you can't afford to be disconnected from your buyers. So what’s the best way to tap into the voice of your customers? Win-loss analysis. Join us and TruVoice & find out about the future of win-loss analysis and how it'll transform B2B selling....
Members-only The secret ingredients to a deal-winning battlecard [OnDemand] Your reps need more battlecards, and you know it’s your job to build them. But without a consistent content structure in place, you have no idea where to start. We’ve got a solution for you - Know, Say, Show. Join us as we walk you through the framework to build your best battlecards yet....
Members-only Transform buyer relationships in the era of minimal interaction [OnDemand] With a preference of convenient and personalized experiences, it's harder than ever to earn your buyers' attention. Luckily, we've got all the tips and tricks to help you out. Join us and Allego on Aug 23 as we explain how leading revenue teams are adjusting to the experience buyers demand....
Members-only Win/loss analysis: fueling the product marketing engine [onDemand] We all know that saying - You win some, you lose some. The trick is to learn from both your wins and losses, so that you can win more of the ones that matter. Join this webinar as we break down everything PMMs need to know to establish, refine, and scale an effective win/loss program....