Customer & Market Research

The decision-making process works in tandem with consumer behavior, but what is consumer behavior, and more importantly, why is it applicable to businesses, as well as the consumer?...

Making sense of customer feedback is tough. Emotions, market dynamics, history, and more muddle the insights. Get a proven five-step model to understand products, customers, markets, and competitors so you can parse feedback effectively to drive innovation....

Get ready to learn all about the voice of the customer, why you should own it, and six steps to build your very own voice of the customer strategy today....

Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight....

Simply putting your APIs out there isn't enough to guarantee revenue. In this article, we'll walk through the essential steps for building a winning API monetization plan, from conducting market research to optimizing pricing models based on user data. Let's get started!...

Imagine having a map that highlights your customer's every preference, interaction, purchase, and even complaint. That's what you get when you analyze the customer data collected by your CRM platform.  Let me guide you through how to leverage these CRM insights for a successful product launch....

The term "customer-centric" gets thrown around a lot, but something isn't clicking because most companies aren't implementing it – and, worse, they're alienating their customers. So, let’s dive into the six all-too-common mistakes that alienate customers – and see how you can do better....

Join me as I share my insights on how to drive more impactful go-to-market strategies with market and customer insights. Here’s what we’ll cover: - What makes a strong go-to-market strategy - Four ways market and customer insights can inform your strategy and execution - How to get started today...

Customers trust and build loyalty with a business that they can identify with. They want to be spoken to in a language they understand. You can only achieve this with the right localization strategy. So, how do you go about it? Here are some tips to help you build one....

Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up....

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.  Learn more in this complete guide....

Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....

Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs...

Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....

Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive....