Pricing

Discover the secrets to successful price increases with Josh Bean's five-step framework, perfect for scaling businesses seeking revenue growth....

Simply putting your APIs out there isn't enough to guarantee revenue. In this article, we'll walk through the essential steps for building a winning API monetization plan, from conducting market research to optimizing pricing models based on user data. Let's get started!...

Pricing pro Tamara Grominsky unveils indispensable tips to drive growth through smarter pricing models. Learn to implement value-based pricing, use discounts strategically, and ensure your approach optimizes customer value over time....

I think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we're going to focus on today, as we dive into pricing and packaging a product....

We’d all love to see our revenue stream consistently rise by a pretty penny (or two), however, putting money in the bank is undoubtedly the hardest part of running a business. A product bundling strategy is amongst the many methods companies adopt to keep their revenue streams running....

Discover how we can help your sales reps close more deals in this complete guide....

Tune into our brand-new podcast series, Meet the Masters, and join Tamara Grominksy, VP of Product Marketing & Lifecycle at Kajabi. to discuss all things pricing, how to avoid common mistakes, and much more....

When you layer on pricing and packaging and know how it hits the bottom line and revenues, you become a very powerful product marketer....

This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....

Overpricing your product means you run the risk of pricing yourself out of the market. You need to introduce a price point that’ll secure your place in the market, satisfy your customer, and give your business scope to thrive and develop. Here's how to calculate the perfect product selling price....

Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image....

Ashley Murphy, Toast's Director of Market Insights and Pricing, shared her specialist insights, including her preferred pricing strategy, the role of product marketing in the pricing process, top tips, and much more....

There are some instances when it’s necessary to raise the price of your product. While it may seem like a risky tactic, there are ways in which you can introduce new pricing parameters without alienating customers and increasing churn rates....

In this article, we focus on the price skimming strategy and help you decide whether this is an appropriate strategy for your company to implement....

On this week's episode, host Mark Assini spoke to Dan Balcauski, Principal Consultant at Product Tranquility where they discuss all things pricing....