Events

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their product

Articles

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The Power of Customer Insights in Product Marketing

Learn how to amplify the customer voice through seamlessly gathering and leveraging customer feedback to enhance your own product marketing strategies....

Members-only

Events

PMA Leadership Breakfast Briefing

Request your invite to join the next PMA Leadership Breakfast Briefing - we're stopping by Austin, New York, San Francisco, and London in 2024 with a virtual edition too....

Free to Fee: The Path to Converting Free & Trial Customers

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Events

Free to Fee: The Path to Converting Free & Trial Customers

Join our session to learn how to convert "freemium" and free trial customers to revenue-boosting paying customers....

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Events

Product Marketing Trailblazers 2023

Catch up with all the action from Product Marketing Trailblazers. Discover best practices and take away proven tactics from real-life experiences with industry experts....

Product Marketing Summit Singapore | November 2023

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Events

Product Marketing Summit Singapore | November 2023

Catch up with all the action from Product Marketing Summit Singapore. Discover best practices and take away proven tactics from real-life experiences with industry experts....

Members-only

Events

Product Marketing Summit Singapore | November 2023

Catch up with all the action from Product Marketing Summit Singapore. Discover best practices and take away proven tactics from real-life experiences with industry experts....

Product Marketing Summit Sydney | November 2023

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Events

Product Marketing Summit Sydney | November 2023

Catch up with all the action from Product Marketing Summit Sydney. Discover best practices and take away proven tactics from real-life experiences with industry experts....

Members-only

Events

Product Marketing Summit Sydney | November 2023

Catch up with all the action from Product Marketing Summit Sydney. Discover best practices and take away proven tactics from real-life experiences with industry experts....

How NOT to tell a story: Crafting compelling narratives

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Events

How NOT to tell a story: Crafting compelling narratives

Join our session to learn how to tell a persuasive and compelling "story" of your brand and product....

Masters of Product Marketing 2023 |OnDemand

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Events

Masters of Product Marketing 2023 |OnDemand

Catch up with all the action from Masters of Product Marketing. Discover best practices and take away proven tactics from real-life experiences with industry experts....

Price like a pro: Insider tips for product marketers

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Events

Price like a pro: Insider tips for product marketers

Join our session to learn how to position & price products effectively in the market....

Sales enablement: Building an effective program for products

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Events

Sales enablement: Building an effective program for products

Join our session to learn how Product Marketing can take the lead in building a robust sales enablement program....

Sales enablement synergy: Boosting revenue through collaboration

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Events

Sales enablement synergy: Boosting revenue through collaboration

Join our session to learn how to leverage existing templates to build and activate b2b buyer personas....

Members-only

PMMnow

PMMnow - exclusive product marketing live streams

Stream exclusive talks and presentations, covering key product marketing topics and trends, and hosted by industry experts and leaders....

Know thy customer: How to build & activate buyer personas

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Events

Know thy customer: How to build & activate buyer personas

Join our session to learn how to leverage existing templates to build and activate b2b buyer personas....

Content

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AI in Product Marketing is launching soon.

PMA is launching a series of AI guides and workshops with top industry experts to help you 10x your productivity and become the go-to AI expert....

Members-only

Events

A listing of events, courses, and webinars for the Product Marketing community...

Members-only

Events calendar

Explore our comprehensive events calendar, featuring in-person summits, meetups, and courses, alongside virtual festivals, meetups, courses, webinars, and exclusive member-only gatherings. Dive in to connect, learn, and network....

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Expert Session - Messaging + AI: Do’s and Dont’s

Learn about the do's and dont's of messaging and AI with this member-exclusive webinar...

Members-only

Expert Session: Understand your buying centers better

Join us live to learn about how sales enablement tools will help you map out your buying centres....

Members-only

How to stand out in the PMM job market [Product Marketing Certified: Core Q&A session]

PMMs love Product Marketing Certified: Core, but we also know that sometimes, it’s nice to try before you buy. Introducing our free, online Q&A taster session....

Members-only

Let's Talk Product Marketing

We’re hosting our new PMA Clubhouse sessions every Friday with PMM expert Rebecca Geraghty. Sessions will be 30 mins long and include multiple opportunities for guest Q&A....

Members-only

Product marketing career path development

Join product marketing maestro Harvey Lee on Thursday, 25th February, as he spills the secret sauce to enhancing your product marketing career path and future prospects....

Members-only

Product Marketing Summit Boston | 2023 | OnDemand

Catch up with all the action from Product Marketing Summit Boston. Discover best practices and take away proven tactics from real-life experiences with industry experts....

Members-only

Product Marketing Summit Boston | 2023 | OnDemand

Catch up with all the action from Product Marketing Summit Boston. Discover best practices and take away proven tactics from real-life experiences with industry experts....

Members-only

Product Marketing Summit Denver 2023 | OnDemand

Catch up with every session from Product Marketing Summit Denver and hear talks from the likes of Databricks, Workiva, RedHat and more....

Members-only

Product Marketing Summit Las Vegas 2023 | OnDemand

Catch up with every session from Product Marketing Summit Las Vegas and hear talks from the likes of Virgin Pulse, Fleetio and more....

Members-only

Product Marketing Summit London | 2023 | OnDemand

Catch up with all the action from Product Marketing Summit London. Discover best practices and take away proven tactics from PMM experts....

Members-only

Product Marketing Summit London | 2023 | OnDemand

Catch up with all the action from Product Marketing Summit London. Discover best practices and take away proven tactics from PMM experts....

Members-only

Product Marketing Summit San Francisco | 2023 | OnDemand

Catch up with all the action from Product Marketing Summit San Francisco. Elevate your career and enhance your strategy with the likes of April Dunford, Tamara Grominsky, Emma Stratton, Julien Sauvage, and more....