product marketing

The demand for seasoned guidance and forward-thinking strategies has never been more palpable. That's why we've compiled the definitive list of the top 10 consultants pushing product marketing to new heights....

We've scoured the industry's sharpest minds to bring you the top 5 product marketing coaches to watch in 2024....

Real-world insights: How three PMM pros transitioned from sales, customer success, and agency into the world of product marketing....

Apply now and ensure your thoughts and opinions have a direct impact. Guarantee that your experience at Product Marketing Alliance exceeds your expectations. Let’s create the community you deserve....

To sunset a product, you need to develop a business case, set a date and make an announcement, create a solid plan, communicate strategy, manage transitions, adjust marketing and operations, reallocate resources, and then review....

Product marketers in the US, on average, earn $162,649 total compensation, a base salary of $144,369, $13,341 in bonuses, and $10,736 in stock....

Product marketing covers a tremendous amount of territory that lives outside the bounds of any single department. It's a complex domain requiring both intense specialization and ongoing flexibility to pinpoint market opportunities and align organizations behind product visions....

Disagreeing with your superior isn’t about challenging authority by saying, “You’re wrong and I’m right.” It’s about contributing positively to the decision-making process and overall success of the organization....

In the 10 years that I’ve been working in Product Marketing, nothing has been as transformative or disruptive as generative AI. With programs such as Open AI’s ChatGPT, it’s never been easier to create content with minimum effort, but is that content any good?...

Tamara shares how her career has always embodied an entrepreneurial spirit, from partnering directly with founders during her PMM roles to recently stepping out on her own....

The path to these elite corporate leadership positions like CEO, CRO, and CMO is not always clear. While each person's journey is unique, there are common experiences and preparations that can set you up for C-suite success....

Nailing B2B messaging across every stage, channel, and buyer persona takes strategic alignment across sales and marketing teams. When done right, consistent and compelling messaging becomes your competitive edge....

To drive sustainable growth, you need to employ strategic and customer-centric approaches in your B2C product marketing. From research and pricing to positioning and collaboration, multiple factors influence the success or failure of B2C products....

This rich pool of knowledge has not only elevated my work but also benefited my team's success. I regularly tap into the insights I've gained from PMA's resources to optimize every aspect of my product marketing work....

There were experts from a range of industries and organizations. I’ve always been keen to learn from and see tangible examples of how others put what they preach into practice....