PMM Talks

Our live sessions provide invaluable opportunities to learn from leaders in the field, interact with others in the industry, and ask questions specific to your set-up....

Go-to-market (GTM) strategy is a critical component of product marketing. It encompasses the activities and tactics that a company uses to launch new products and drive revenue growth....

There is more to building a high-performance team than simply assembling a group of talented people. From making the initial decision to hire to ensuring the team are working effectively together, there is a lot to consider....

A common challenge product marketers continue to face is a lack of recognition for their direct impact on key business goals and driving revenue. However, by using OKRs and tracking key metrics PMMs can confidently demonstrate their value to their org....

Cross-functional collaboration is an absolute must-have skill for any product marketer, whatever company, region or industry you work in. PMMs very often act as the glue that holds operations together and ensures that everybody is pulling in the same direction....

Join this month's PMM Talks session to hear from PMM experts about how they approach analyst relations....

Join this session and hear from PMM experts how they approach stakeholder management in their organisation....

Join our May PMM Talks session on May 31 and hear our experts discussing everything PMM needs to know about Competitive Intelligence....

It goes without saying: the go-to-market process is a pivotal part of the product marketing function - period....

Watch OnDemand Watch OnDemand [https://www.productmarketingalliance.com/pmm-talks-on-demand/?wchannelid=hf2wglk5zf&wmediaid=0mfww18o4x] As the profile and strategic significance of product marketing...

Nailing product positioning is a key goal for every product marketer. Find out more in this months PMM Talks....

How can you become a master of messaging and make sure your product’s value is communicated to customers effectively?...

Join us for a year in review with a special focus on the findings of this year's Salary Survey. But this isn’t just any old year in review. We’re catching up with three of PMA’s Top 100 Influencers....

This rapid growth area within product marketing is fast evolving. This PMM Talks will take a look at key CI trends and its future of this role....

PMM Talks is back. Join us on the second Tuesday of each month as we catch up with some awesome leaders from across the world of product marketing. In this first session, we are bringing together an awesome lineup of panelists to introduce us to the world of developer marketing....